Bootstrap Your Luxury Brand | Andre Taylor

Bootstrapping a luxury brand? No matter what kind of luxury you offer, this video will help you. Most of the small luxury brands that come to me, are bootstrapped. They don’t have much capital, and they must figure out how to go to market with a lot less than they need. This video explores:
00:00 - Premium or Luxury, ready to go to market. How do you do that?
00: 30 -Cash flow or ingenuity is what you'll need.
01:00 - This video is for you.
01:52 - Three priorities of bootstrappers.
02:06 - What is bootstrapping?
02:25 - Cashflow, Connections and Street Savvy.
03:00 - Founder creativity.
03:30 - Is bootstrapping realistic?
04:00 - Often bootstrapping is the only way.
05:00 - Pragmatic decisions are required.
06:00 - Challenges will come.
06:30 - Bootstrapping is not academic.
07:00 - Bootstrappers have urgency.
08:00 - How do you get those early clients?
09:00 - Creativity and guts are needed.
09:30 - Forward motion is key.
10:00 - Focus becomes most important.
10:40 - Bootstrapping Realities
11:05 - Risk is involved.
12:00 - Often the big moves you hope will work, won't.
12:20 - The mind is most important.
13:00 - Personal income when bootstrapping.
13:40 - Second guessing is normal.
14:00 - Time gets distorted.
15:00 - The flipside of bootstrapping negatives are the positives.
15:30 - Do not underestimate what is required.
16:00 - Don't make selling last.
16:30 - Key is learning how to sell your product.
17:15 - Sales will come from multiple efforts.
18:00 - Rejection and mistakes will teach you.
19:00 - Define your sales plan.
20:00 - Conversations move things forward.
21:00 - Learning will come with every action.
22:00 - Experience will lead to wisdom.
22:10 - My experience bootstrapping.
22:50 - I've focused on significant clients.
23:55 - Practical steps to take.
26:00 - Tell stories to attract clients to your product.
27:00 - Stay focused on your objective -- selling your product.
27:47 - Clients and customers sell others.
28:25 - Success begets success.
---
Are you Bootstrapping a Luxury Brand? Write me and tell me what you do, or what you are planning.
I'd like to know: info@andretaylor.com

I'll share details on my books, courses, audios, videos, master classes, learning programs, and events.

You will find my insights and commentary unique. I am particularly focused on entrepreneurs and those who are focused on building revenues, through savvy marketing, sales, and service.

My approach is highly strategic and based on more than two decades of working with luxury brands large and small. My clients are not just startups, though I welcome early-stage companies, but I have counseled and coached multi-million-dollar brands, around the world.

I attract followers, fans, and members in more than 60 countries and counting. My clients value my highly seasoned advice, and innovative approach. If you'd like to learn more about how I can help you and/or your luxury brand email me: info@andretaylor.com

Have a question? Visit my website and write me.
visit: www.andretaylor.com