7 Genius Marketing Tricks PT Barnum Used to Outsell Everyone!

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✎In this video, Evan Carmichael dives into the legendary success of PT Barnum, America's greatest showman, and pulls out actionable lessons that entrepreneurs can apply to their own businesses today. PT Barnum wasn’t just about the circus—he was a master promoter who knew how to stand out in a crowded market. Evan breaks down how Barnum made his circus unforgettable, from parading elephants through the streets to turning even his home into a walking billboard, and shows how those same tactics of differentiation and bold self-promotion can be used in any industry.

Evan outlines three key action steps: First, sell something unique—Barnum’s success came from having a product no one else could match, like the Fiji mermaid and General Tom Thumb. Second, promote relentlessly—Barnum believed that without promotion, nothing happens. Evan challenges you to ask yourself, "What would PT Barnum do?" when thinking of creative ways to promote your business. And third, showcase yourself—people want to buy from real people, not faceless companies, and Barnum was always front and center, making his story part of his brand.

So, what are you doing to stand out, promote your brand, and put yourself in the spotlight? Drop your thoughts in the comments below—Evan and the Believe Nation community want to hear how you’re applying Barnum’s timeless lessons to your own business. Keep hustling, keep believing, and remember: Be bold, be different, and don’t be afraid to show the world who you are!

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Thank you for watching - I really appreciate it :)
Much love,
Evan
#Believe