What Is Copywriting? The NEW Definition You Need To Know In 2025

The 3 Skills Every Modern Copywriter NEEDS To Be Successful
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The search term “what is copywriting?” gets tens of thousands of hits each month. The problem is, all the definitions I found online are OUTDATED because copywriting has massively changed in the past few years alone. In today’s video, I’m revealing the NEW definition of copywriting. Plus, the 3 skills you absolutely must have if you want to be a successful copywriter today.

Timestamps 👇
00:00 Introduction
01:04 What is copywriting? The definition.
02:49 Attention is no longer enough. Here's why.
05:17 The 3 skills every modern copywriter needs
10:01 This one is obvious
11:47 Arguably the most important (and overlooked) skill
13:10 The NEW definition of copywriting

Mentioned in this video 👇
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📝 FREE: Brand Voice Checklist ►► https://go.copyposse.com/bvc-ytd
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👀 Want to read along with the video? https://copyposse.com/blog/copywritin...

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➡️ Confident Copywriter Roadmap: https://go.copyposse.com/ccr-ytd
➡️ Social Media Cheatsheet: https://go.copyposse.com/smg-ytd
➡️ Brand Voice Checklist: https://go.copyposse.com/bvc-ytd

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⚡️ WHO IS ALEX CATTONI & THE COPY POSSE?

We believe your message matters and your words can change the world. You have the power to create the life of your dreams, build a lucrative business AND make an impact on humanity with the type of marketing that today’s businesses need and today’s audiences crave.

Through our online programs and social communities, we’ve helped hundreds of thousands of rad humans find more freedom, have more fun, and sell more products and services without selling out on their integrity…

And we want to help YOU do the same.

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#WhatIsCopywriting #CopywritingForBeginners #CopywritingCourse