Southern Dragon Publishing - Author Branding and Marketing Simple Steps with Jolene

Mastering Your Author Brand: Comprehensive Guide for Writers

Join Jolene McFadden as she shares her extensive experience and expertise in building a successful author brand. This presentation covers essential topics like defining your unique voice and style, understanding your target audience, the importance of a robust online presence, and effective marketing strategies. Learn how to engage with readers, optimize your website, leverage social media, and create visually appealing book covers. Whether you're an established author or just starting, these insights will help you connect with readers and enhance your writing career.

00:00 Introduction and Speaker Background
01:23 Importance of Author Branding
01:49 Defining Your Author Brand
02:57 Understanding Your Target Audience
04:10 Crafting Your Brand Statement
05:34 Building an Online Presence
06:21 Leveraging Social Media Platforms
07:48 Optimizing Your Author Website
08:47 Visual Branding and Author Bio
09:29 Engagement Strategies
11:14 Participating in Online Communities
13:00 Hosting Author Events and Book Clubs
14:23 Promoting Your Books Effectively
14:52 Designing Compelling Book Covers
16:23 Writing Effective Book Descriptions
17:04 Paid Promotion Strategies
17:58 Recap and Final Thoughts

Indie Authors we can help you get your book formatted and published, create a website and begin your book marketing journey through social media.

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