INDIVIDUAL PRESENTATION-COMMUNICATION STUDIES ASSIGNMENT- LSPR JAKARTA
Автор: Romico Mico
Загружено: 2025-12-13
Просмотров: 15
This video presents my mini thesis proposal for the Global Business Communication Management (master’s program) at LSPR Institute of Communication and Business, Jakarta, as part of the Communication Management course taught by Dr. Geofakta Razali, S.I.Kom., S.Psi., M.I.Kom.
The study examines how influencer credibility and crisis communication shape destination perception and nation branding, using UP Thamrin Nine Observatory Deck, the tallest building in the Southern Hemisphere, as a case study.
Focusing on viral crisis situations, this research explores how influencers affect public trust, visit intention, and Indonesia’s global image. The study integrates Source Credibility Theory, Crisis Communication, Luxury Brand Vulnerability, and Nation Branding using a pragmatist mixed-methods approach.
🔍 Topics covered:
• Research background & gap
• Objectives & framework
• Methodology
• Academic & practical contributions
📌 Program: Global Business Communication Management (Master’s)
📌 Course: Communication Management
📌 Lecturer: Dr. Geofakta Razali
📌 Student: Iwan Romico
#strategiccommunication #digitalliteracy #educationtransformation #minithesispresentation #LSPRJakarta #teacherempowerment #communicationstudies
Thank you for watching.
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