The Laws of New Media ~ Marshall McLuhan 👮‍♂️

Discover Marshall McLuhan’s powerful Tetrad Framework – the “Laws of Media” that reveal the hidden effects of any technology or human artifact.

In this video, our favorite Ai host dives deep into the groundbreaking insights from Andrew McLuhan (Marshall’s grandson) in his recent article “Laws of (New) Media.” Originally developed by Marshall and Eric McLuhan as part of a project to revise Understanding Media, the tetrad is a simple yet profound tool: four simultaneous questions that expose what any medium does to us and society.

Every technology or artifact:
🟢 Enhances – Amplifies or extends something human
🔴 Obsolesces – Pushes aside or makes obsolete something older 🟡 Retrieves – Brings back from the past in a new form
🔵 Reverses – When pushed to its limits, flips into its opposite

This isn’t just theory – it’s a predictive lens for understanding media effects, from the printing press to AI and social platforms. Marshall considered the tetrad his greatest achievement, yet it’s still underappreciated today.

Whether you’re navigating digital overload, analyzing AI’s impact, or curious about how tools shape us (“the medium is the massage”), this framework makes the invisible visible.

Source Article: “Laws of (New) Media” by Andrew McLuhan – https://www.a16z.news/p/laws-of-new-m...

Books Mentioned: 📖 Laws of Media: The New Science by Marshall & Eric McLuhan 📖 Understanding Media: The Extensions of Man by Marshall McLuhan

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