Psychoanalysis & Advertising: The Mad Men of Desire

#bernays #Freud #schizoanalysis

Welcome back for a foray into the concept of DESIRE, and how advertising assembles it into a new world. The theoretical question here concerns desire, and whether desire indicates a lack or a productive process. I explored the other side of this question in a video on Lacan    • Lacan - Mirror Stage, Desire, Imagina...  , though this video explores the alternative to that conception.

Most of the vocabulary used here is from this book, Anti-Oedipus (D&G): https://amzn.to/3o2ksAw but I stay out of the terminology weeds.

Here's a longer talk about DESIRE with the editor of the Deleuze and Guattari Studies Journal:    • Gilles Deleuze and Felix Guattari's T...  

To get a more thorough breakdown or to support the life of this channel, get a video prescription here   / plasticpills  

#deleuze #anti-Oedipus