How to Actually Make Your CRM Work

Most CRMs are a complete mess. But here's how you can set up yours so it actually works for you, giving you the insights and action items you need every day. Setting up a CRM is more than just entering data. It's about organizing that data in a way that turns every interaction into an opportunity for growth. You'll discover the right steps to pick the perfect CRM platform and tailor it to mirror your customer's journey.

You'll learn about segmenting and tagging leads with precision. This ensures that each piece of information is not just stored but is actionable and meaningful. See how to sidestep common blunders such as disorganized data and irrelevant tags, which can bog down your strategy and cloud your vision.

By the end of this, you'll be equipped with a clear guide on creating a CRM that acts as a central hub for your business strategy, transforming what was once a mess into a streamlined system of success. Prepare to elevate your CRM from a simple database to a crucial tool that aligns perfectly with your business goals and paves the way for your success.

INSIDE THIS PODCAST:

00:00 Introduction
00:03 The Importance of CRM in Business
00:39 Understanding the Need for CRM Regardless of Business Size
03:17 Choosing the Right CRM for Your Business
06:44 Setting Up Your CRM: Best Practices
09:22 Understanding CRM Terminology: Lead, Prospect, Opportunity
14:43 Effective Tagging and Segmenting in CRM
23:39 Handling Changes in Contact Information in CRM
27:26 Common Mistakes in CRM Setup and Usage


About Raj Khera:

Raj Khera is a past CEO and CMO of several SaaS businesses, growing them to successful multi-million dollar exits to public companies. He is a bestselling author on marketing and a Growth Advisor and Executive Leadership Coach to B2B SaaS companies. He is also the Publisher of MoreBusiness.com where his personal goal is to provide training, templates and resources to help 250 entrepreneurs become millionaires within 5 years of starting their business.

Raj is a prolific writer, bestselling author, and frequent guest on webinars and podcasts. He holds M.S. and B.S. degrees in electrical engineering from the University of Maryland, College Park. He also serves on the boards of several companies and nonprofits.

He divides his time between suburban Washington, D.C. and New York City. Raj's favorite activity is being a dad followed by playing the drums (you can see his drum set in the background of many of his videos).


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