Abi Edmunds: Founder & CEO of Social Media Resilience | The Vault of Knowledge (EP. 17)

In this episode of The Vault of Knowledge, we explore the hidden costs of a modern-day myth: multitasking. Backed by cognitive science, we break down how task-switching—often mistaken for productivity—can actually drain your focus, impact emotional wellbeing, and lead to long-term cognitive fatigue.

Joining us is Abi Edmunds, Founder and CEO of Social Media Resilience, who sheds light on the cost switch effect and the toll digital overload can take on our minds. Through her expertise, Abi explains how the constant shifting of attention, especially in the digital age, is undermining our mental performance and emotional balance.

Whether you’re a student, professional, entrepreneur, or simply someone navigating a tech-saturated world, this episode will help you rethink your relationship with multitasking and attention.

00:00:00 Intro
00:00:48 Who Is Abi Edmunds?
00:01:21 Defining Social Media Resilience
00:02:08 When Social Media Goes Wrong
00:06:10 The Multitasking Myth
00:06:47 Digital Entanglement
00:11:24 Brain Overload from Social Media
00:15:06 Phone-Free Spaces
00:17:30 What Social Media Resilience Focuses On
00:19:29 Improving Your Social Media Habits
00:21:34 What Inspires Abi
00:26:17 Adolescence on Netflix
00:30:36 Resilience as a B2B Offer
00:33:51 Future Plans
00:35:12 Business Barriers
00:36:22 Current Challenges
00:39:33 Productivity Tips
00:41:43 Abi’s Book
00:43:56 Why Critical Thinking Matters
00:51:17 Biggest Challenge
00:53:41 Outro

🔔 Subscribe for more heartfelt, change-driven conversations on creativity and impact!

Sign up to 📚 Knowness for free:
🔗 https://knowness.com

📲 Stay connected with Knowness:
Instagram:   / knownessapp  
TikTok:   / knownessapp  
X / Twitter:   / knownessapp  
LinkedIn:   / 75543385  
Facebook: https://www.facebook.com/profile.php?...