Cubitts founder Tom Broughton on acetate and the history of spectacles.

This episode of Material Matters is as much about an object as it is a material. Tom Broughton is the founder of Cubitts, a modern spectacles company based in London’s Kings Cross. The company started in 2013 from his kitchen table and has grown to 20 stores across the UK and US, serving 250,000 customers across 100 countries. It offers frames in a number of materials – such as stainless steel and titanium – but is renowned for its use of acetate.


According to the company’s website Cubitts was ‘founded to help more people live better lives through spectacles they proudly wear – and create a better, and more responsible, industry along the way.’


In this episode we talk about: how early Modernism influenced Cubitts; living in (and loving) the Isokon building; founding his company and ‘literally doing everything’; not having a business plan; the joy of acetate and how the material defines his brand; a brief history of spectacles and London’s making legacy; why he has a problem with the word ‘eyewear’; being prescribed glasses at the age of 14 and collecting vintage frames in his 20s; getting bored easily and enjoying failure; disrupting the optics industry; being 'unrelenting' and making sacrifices in his personal life; and having an addictive personality.


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