All Rolex Models Ranked by Popularity and Price (2025)

Where does your favorite Rolex rank in 2025?

In this video, we go through every major Rolex model, from the entry-level Oyster Perpetual to the ultra-rare GMT-Master II “Ice,” ranking them by popularity and price. You’ll discover what makes each model stand out, why certain watches dominate the market, and exactly what they cost at retail this year.

We break down the design features, functionality, and collector demand for each watch—giving you the ultimate guide to understanding the full Rolex lineup in 2025. Whether you’re a first-time buyer or an experienced collector, this ranking reveals the true stars of Rolex’s catalog.

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Check out our video on The Rolex Waiting List – Everything You Need to Know:    • The Rolex Waiting List – Everything You Ne...  

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