Top 10 Biggest Mistakes I've Made with Facebook Ads for Spotify

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When it comes to using Facebook Ads to drive traffic to Spotify, I've made my fair share of mistakes. Well, maybe more than my fair share.

But in my book, failures are teachable moments. So I want to share some of my biggest ones with the hope that it will help you avoid the same missteps.

These are the top 10 biggest mistakes I've made with Facebook Ads for Spotify.

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This video is Part 1 in an 11-part series: Top 10 Mistakes When Using Facebook Ads to Promote Your Music on Spotify.

Watch the entire series here:    • Top 10 Mistakes When Using Facebook Ads to...  .

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Timestamps:

0:00 - Intro
2:12 - Making major changes during a release cycle
4:52 - Failing to split-test ad creative
6:34 - Split-testing too much ad creative
7:44 - Having too many ad sets per campaign
8:33 - Understanding the learning phase
9:44 - Turning off campaigns that are performing well
11:02 - Pausing a campaign for too long
11:45 - Adjusting your budget by too much at once
13:14 - Making too many changes at the same time
14:00 - Changing a campaign during the learning phase
15:59 - Outro


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Have questions about the video or have an idea for another topic you'd like for me to cover? Let me know in the comments.

Thank you for watching!

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#spotify #facebookads #musicmarketing