10 Things You Didn't Know About Loewe

Welcome to our video listing the 10 things you didn't know about Loewe!

LOEWE is one of the world's major luxury houses, founded in 1846 in Spain, and today under the creative direction of Jonathan Anderson. LOEWE is defined by an obsessive focus on craft and unmatched expertise with leather, dating back to its beginnings as a leathermaking collective.

In recent years we have seen the popularity of Loewe grow exponentially. The new youthful and effortless cool vibe of the brand is what has been attracting the millennial and gen z crowd. But all that is still done with impeccable Spanish craftsmanship and materials!

At the end of the video we have a bonus fact that may surprise you!

00:00 - Intro
01:07 - 10. Loewe is one of the oldest luxury brands
01:48 - 9. Craft is the essence of Loewe
02:41 - 8. Loewe didn't intend on being a luxury brand
03:36 - 7. Only after 100 years Loewe launched a ready-to-wear collection
04:12 - 6. Loewe was bought by LVMH
05:13 - 5. Jonathan Anderson transformed Loewe
05:54 - 4. Loewe is super popular with rappers
06:44 - 3. Their most famous bag is the Loewe Puzzle
07:24 - 2. The Loewe Raffia Tote is this summer's 'it' bag
08:18 - 1. Jonathan Anderson wants Loewe to grow slowly
09:22 - Loewe campaigns have been crucial to the rebranding of the house

In this video we will be answering the following questions:
What is the history of Loewe?
Why is Loewe becoming so popular?
How much does a Loewe Puzzle bag cost?
How do you pronounce Loewe?