Ep 47: Pretty Doesn’t Pay the Bills: Building Websites That Do Their Job

Hold on to your butts! In this episode of The Agency Rocket Show, hosts Liz and Chelsea break down the anatomy of a great website—from the brand strategy that should inform every page, to the technical and UX details that separate a scroll-worthy site from one that makes users bail in three seconds. We'll cover everything from:

• Why “pretty” isn’t a strategy (and how to stop designing for yourself instead of your users)
• How to define your site’s real job: lead gen, storytelling, donor outreach, or credibility
• Balancing SEO and humanity, so your site ranks and doesn't read like AI slop
• The tech side nobody tells you about, like image weight, load time, and Google indexing
• The unsung heroes: accessibility, site maintenance, and post-launch client support


Between jokes about aging, filters, and filler (literally and figuratively), we'll unpack what makes a web project actually succeed... and why it’s always worth doing it the right way, even when it’s not the easy way.

So if you take nothing else from this episode: make it strategic, make it work... and THEN you can make it pretty. 


🔗 Connect with Us:

🐅 Liz Hunt
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🏀 Chelsea Poppens
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FB:   / chelsea.poppens.5  
LinkedIn:   / chelseapoppens  

🚀 Agency Rocket Podcast
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☁️ DayCloud Studios
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