Site Spotlight: Cafe Analog, Speed, Cookies, Tags, Accessibility Fixes

In this Site Spotlight, we review Cafe Analogue, a stationery shop with a gorgeous vibe and a few high-impact fixes that can boost trust and conversions fast. We cover what to move above the fold (worldwide shipping, reviews, promise), what’s slowing the site down (hello, 3.9s TTFB), and the cookie consent issue you really do not want to ignore.

What we cover:
International trust signals for a .nl domain
Speed fixes: caching + CDN (Cloudflare is a solid option)
Cookie consent and analytics cookies loading too early
SEO cleanup: tag pages with 1 post, plus quick fixes
Accessibility: tiny menu text, keyboard flow, and a “skip to content” link

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Chapters below.
00:00 Intro, meet Cafe Analogue
00:35 Homepage wins, domain and trust signals
02:10 Above-the-fold trust, worldwide shipping, reviews
03:10 Speed test, slow 4G + 3.9s time to first byte
05:10 Quick speed wins, caching + CDN, Cloudflare
06:05 Cookies, analytics set before consent (fix this)
07:15 SEO: tag pages with thin content, fewer tags
08:15 Content clarity + readability, shorten long sentences
09:15 Accessibility, tiny menu, skip-to-content link
10:20 Wrap up + submit your site

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