Can data find the first female Formula 1 champion?

Liselott Lading
Director of Business Consultancy
Avenga

Liselott Lading is a seasoned business leader with over two decades of experience in leadership roles across the IT and consultancy sectors. Starting her career as a CEO of startups, Liselott has since then also held high-level management positions in global IT organizations.

Currently serving as the Director of Business Consultancy at Avenga, Liselott drives strategic initiatives, oversees business growth, and aligns technology with business strategy. Her expertise spans business transformation, AI strategy, and digital innovation.

She is also an active board member in several companies where she contributes her strategic insight and leadership experience.

Liselott is a public speaker, regularly engaged to inspire audiences with her expertise in leadership, innovation, and digital transformation.

Motorsports has long been a male-dominated arena, but what if data could change the story? In this session, Liselott Lading will present how an innovative data-driven approach can uncover and support racing talent irrespective of gender. Developed through a global collaboration between technology experts, motorsport professionals, academic researchers, and non-profit leaders, the initiative aims to identify and nurture young drivers in a fair and transparent way.
You will learn how the underlying data model objectively tracks drivers’ progression from karting to Formula 4 later leading to 3, and 2, all the way to Formula 1. Beyond simply collecting data, the project applies AI techniques to recognize talent, monitor performance, and provide meaningful insights over time.
Drawing on her direct involvement from the project’s inception, Liselott will offer an “under the hood” look into the challenges, methods, and decisions that shaped its development. She will also highlight how smarter use of resources – like redirecting even a fraction of the billions spent annually in motorsports – could fuel real change. Finally, get a glimpse into the initiative’s future and how data-driven strategies may transform talent evaluation.