Rally Nippon 2024

dunhill is proud to the be the principal sponsor of Rally Nippon, a truly singular road race event.

Taking place across four days in October, Rally Nippon 2024 saw 60 classic cars participate in this annual motoring expedition. The epic course began in Karuizawa, taking in the extraordinary sights of Naraijuku, Okuhida, Gokayama, Ainokura, Gassho-Zukuri Village and Kanazawa Castle, before finishing in Kyoto.

Rally Nippon appeals to a powerful part of our history. Back in 1893, Alfred Dunhill, turned his father’s saddlery business into a purveyor of high end accessories for the burgeoning age of the motorcar. Tradition, innovation, appreciation of fine engineering - some things never change.

To celebrate Rally Nippon 2024 and the synergy of this ongoing partnership, dunhill is proud to debut an exclusive capsule collection, designed by Creative Director, Simon Holloway, featuring inspired overalls and automotive accessories.