IGNOU MMPM 005 Solved Assignment 2025-26 PDF Download | IGNOU MBA

IGNOU MMPM 005 Solved Assignment 2025-26 PDF Download | IGNOU MBA

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Assignment Details:
Course Code: MMPM 005
Course Title: MARKETING OF SERVICES
Session: July 2025-January 2026

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Assignment Questions:
1. How do services differ from products? What are the marketing implications of service characteristics?

2. What is a brand? How does branding of services help in creating long term customer relationships with customers? Explain.

3. Select a service process that you are familiar with and explore at aspects where it might be improved. Additionally, describe how automation can be utilised to manage processes effectively.

4. Explain the term ‘Yield Management’. Identify some of the managerial issues to be taken into account while implementing a yield management system.

5. What are the benefits to a service organization in retaining its customers? Discuss with the help of examples.

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