Are You Charging Enough? Pricing Strategy That Boosts Profit (Without the Guilt)

Are you undercharging for your time, talent, and products? You're not alone—and you're definitely not stuck.

In this second episode of our 4-part business strategy series, Jennifer Kok and Brooke Koeninger unpack the real reasons why pricing is such a mental block for entrepreneurs—and how to price smarter, not lower. 💡

LEARN HOW TO:
👉 Calculate true costs (yes, including your time!)
👉 Know your ideal gross profit margin
👉 Raise your rates confidently—and ethically
👉 Avoid the trap of endless discounts
👉 Shift your mindset from fear to value-based pricing

Whether you’re a creative solopreneur, a service-based expert, or a product-based business owner, this conversation will help you stop leaving money on the table.

🎯 Watch now to start pricing with confidence—and profitability.

🎥 Chapters
00:00 – Welcome + Topic Intro: Pricing for Profit
01:52 – Why pricing is so vulnerable for solopreneurs
04:38 – Calculating all your costs (yes, even your time!)
06:22 – Understanding markup and profit margin
09:10 – Navigating seasonal pricing + slow times
10:57 – Creative ways to add value without discounting
13:18 – How often to review and raise your prices
16:56 – Value-based pricing: raising rates for expertise
19:45 – Stop projecting your own money beliefs onto your customers
22:00 – Final encouragement + how to get support

👉 Download the Free Profit Boost Guide: https://nextwavebusinesscoaching.com/...

👉 Ready to Work with Jennifer? Book a Half-Day Business Strategy Session & Get Your Growth Map!
https://class.nextwavebusinesscoachin...

📌 LIKE this video if you’re ready to grow, and SUBSCRIBE for more business growth strategies!

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  / nextwavewithjen  
  / nextwavewithjen  
  / jennifer-kok-17441829  
https://nextwavebusinesscoaching.com

CONNECT WITH BROOKE:
https://scalewithclarity.com/
  / brookekfinance  

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