Filters OFF Ep02: Dr. Kushal Sanghvi on Performance Marketing and more| mFilterIt |

🚀 Welcome to Episode 2 of Filters OFF!

Unfiltered. Unscripted. Unapologetically real.

In this episode, we sit down with Dr. Kushal Sanghvi, Chief Revenue Officer at iCubesWire, for a deep dive into:

✅ Performance Marketing – How it's evolving and why most people still get it wrong
✅ Advertiser Trust – Why it's the most underrated metric in digital campaigns
✅ Partner Value – What brands need to demand from their tech & agency partners
✅ Rapid-Fire Trivia – Quick answers, bold insights, and some fun along the way 🎯

With decades of experience and a candid POV, Kushal delivers a masterclass in how to make performance marketing truly perform.

🎙 Hosted by Varun Mathur

🔥 More bold conversations are on the way—this is just getting started.

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💬 What’s the one thing YOU think advertisers overlook when measuring success? Drop it in the comments below! 👇

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