BVLGARI & Watches. It all started in 1919! The breathtaking story told by CEO Jean-Christophe Babin.

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We invite you to join us on a journey where we discover BVLGARI. No one less than its charismatic and succesful CEO Jean-Christophe Babin will tell you the story. Surprise, innovate and reinvent have been part of BVLGARI’S vocabulary since it was founded in Rome in 1884. Jewelry, watchmaking, accessories... Combining classicism and modernity, its creations are infused with an emotion that is unique to the excellence of Italian design. The sensuality of its shapes, the sharpness of its lines, the sparkle of colored stones...

In order to blend Dolce Vita and creativity, BVLGARI broke free from conventions very early in its history. A sensitivity to color which enables the House to combine precious and semi-precious stones in a way that brings its extraordinary pieces to life. Bulgari’s extraordinary success stems from this unquenchable desire to preserve its heritage while also looking energetically to the future. By nurturing its hallmarks, it invents new ways to express its creativity. The House’s figurehead is its historic boutique on Via Condotti in the Eternal City, which has borne witness to this dazzling journey.

Jean-Christophe Babin told us: “BVLGARI stands for the magnificent and contemporary Italian high Jeweler, master of colored gemstones. An amazing story started almost 140 years ago by Sotirio Bulgari. This foundation has been enriched over 3 generations of creative BVLGARI family members who have decade after decade created epochal and timeless masterpieces borrowing inspiration from 2700 years of greco-roman tradition. Its bold, audacious, architectural and contemporary design inspired by the Italian arts exemplifies the quality, craftsmanship and excellence of the brand through an innovative style that nevertheless remains timeless and faithful to BVLGARI’S identity.“

Enjoy our 4K-video and don't forget to answer the three questions and/or tell us about your personal experiences you had with BVLGAI.

Why? Please watch the video....

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