SBP 039: The Barber's Brief - October 5, 2023

Welcome to the first-ever episode of the "Barber's Brief." A bi-weekly video segment that focuses on bringing the latest news that caught our attention, but more importantly it will provide a platform to engage with you our listeners.

We hope that you enjoy it!

Our Hosts
Follow our updates here: ⁠⁠  / ⁠⁠  
Get in touch with our hosts:
Marc Binkley: ⁠⁠  / marcbinkley  
Vassilis Douros: ⁠⁠  / ⁠  

In the News:
Lululemon & Peloton Deal:
https://www.cbc.ca/news/business/lulu...
Nike Pledges to ‘stay on the offensive’ as it increases focus on demand generation:
  / making-a-promise-to-the-customer  
Only one in five CMO-CFO relationships are truly collaborative:
https://www.marketingweek.com/cmo-cou...
The New Coke Y3000:
https://www.inc.com/minda-zetlin/coca...
Microsoft debuts a platform to help retailers launch and scale an ad business:
https://www.marketingdive.com/news/mi...
Hornets launch jersey-patch deal with influencer MrBeast:
https://www.espn.com/nba/story/_/id/3...

Our Marketing Moment
How Lidl uses excess share of voice to boost sales & market share:
   • How Lidl used excess share of voice to boo...  

Ad of the Week
IKEA - The Swedish retailer is stepping away from the picture-perfect catalogue promo this time
https://www.thedrum.com/news/2023/10/...

Where to listen
Apple Podcasts: https://podcasts.apple.com/ca/podcast...
Spotify: https://open.spotify.com/show/4v0kaM3... ⁠⁠
Google Podcasts: https://podcasts.google.com/feed/aHR0...
Youtube:    / @sleepingbarberpodcast  



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