Bringing Marketing Concepts to Life: A One-Day Simulation Experience at CBS

At Copenhagen Business School (CBS), a one-day simulation game using My Marketing Experience enhances student understanding of marketing strategy. The game integrates key concepts in a practical, high-pressure context. Students gain a holistic view of marketing challenges, with overwhelmingly positive feedback highlighting its effectiveness in bridging theory and practice.

More information about MyMarketingExperience: https://www.pearson.com/en-gb/higher-...