The Sabrina Carpenter effect (lessons for your personal brand)

In 2025, building a brand that stands out is more important than ever. Sabrina Carpenter has mastered the art of consistent branding and there's a lot we can learn from her. In this video, we break down the key elements that make Sabrina's brand unforgettable, from her signature pastel blue to her retro, playful vibe. Whether you’re a content creator or business owner, we’ll show you how to apply these strategies to build your own iconic brand.

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00:00 - Intro
00:21 - Sabrina Carpenters Brand & The Grammys
01:28 - Semiotics
01:54 - What this means for Your Brand
02:35 - What do you want to be associated with?
03:25 - Examples of Associations (Tiffany&Co + McDonalds)
03:54 - Creating BRANDED Content
05:28 - How to think about your content
06:03 - Outro