What’s the Best Way to Position My Marketing for Buyers at Different Stages?

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Most businesses think they have a leads problem, but they're really making ONE critical positioning mistake.

In this episode, Darrell Evans reveals why your marketing isn't converting and how to fix it immediately.

After helping businesses generate over $300 million in revenue, Darrell shares the exact positioning framework that transformed results for his clients in just 90 days.

KEY TAKEAWAYS:
Today's buyers journey through the sales funnel without needing you - position your marketing accordingly
Google's study shows prospects need 11 touchpoints over 7 hours of interaction across 4 different platforms
The 3 critical awareness stages: Problem Awareness, Consideration, and Purchase Decision
Most businesses focus only on Purchase-Ready prospects (like selling CrossFit) instead of Problem-Aware prospects (unhappy with weight)
Create content addressing every question and objection your sales team hears to generate more qualified leads

TIMESTAMPS:
0:00 Why positioning matters more than traffic
5:29 The 3 buyer awareness stages you must understand
8:24 The CrossFit vs. Weight Loss example that changes everything
9:39 How to fix your positioning starting today
11:17 Next steps to improve your marketing positioning

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About Darrell Evans

Darrell Evans is an American Investor, Business Growth Strategist, and Digital Marketing Expert. He's the Co-founder at YokelLocal.com where he and his teams have helped generate $300M+ for clients. He's the host of The MindShift Podcast and he's the Founder of The MindShift Business Academy. His goal is to make it the #1 Platform In The World, Helping Entrepreneurs To Grow A 7+ Figure Business Predictably and Profitably That Runs Without Them So They Can Have The Freedom They Deserve!

Hear from Darrell every week: https://www.darrellevans.net/newsletter