Customer Journey Mapping Tutorial: Your Path to Win More Business
Автор: morebusiness
Загружено: 2024-05-09
Просмотров: 130
Learn how to map your B2B customer journey so you get more qualified prospects into your orbit. In this video, host Raj Khera and his guest Richard Brasser (Partner, Carlton Richards, and Past Partner, Boston Consulting Group - BCG), we share deep questions that enable you to understand the experience your customer goes through to select you as their vendor. If you are in SaaS or an MSP, we'll address these critical topics to help you get more qualified prospects into your pipeline:
What questions do you need to ask yourself to really understand your prospect's customer journey?
What messages will resonate with your buyers so that the right prospects are attracted to you?
Where/when/how should you interact with them?
What processes make the most sense to help a prospect warm up to you?
What does that journey look like through deal closing?
How can you use AI and other technologies in a meaningful way to accelerate the journey?
INSIDE:
00:00 Introduction to B2B Customer Journey Mapping
00:39 Understanding the Buyer's Journey
02:12 The Importance of Customer-Centric Journey Design
03:12 Real-World Example: A Flawed Buyer's Journey
04:40 Designing the Journey Around Customer Needs
05:06 The Role of Sales in the Buyer's Journey
11:29 Leveraging Technology for Enhanced Lead Scoring
14:01 Engaging with Prospects: Strategies and Challenges
16:52 Rethinking the Buyer's Journey in Today's Market
17:32 The Power of Digital Platforms in B2B Marketing
19:19 Effective Engagement: Beyond Automated Messages
20:22 Crafting a Personalized Buyer Experience
23:00 The Importance of Post-Purchase Engagement
26:28 Understanding and Expanding Customer Relationships
29:37 Leveraging AI for a Smoother Buyer Journey
30:00 The Future of AI in Marketing and Sales
34:30 Closing Thoughts and Future Directions
Our previous podcast on creating the Ideal Client Profile, or ICP, that was mentioned in the opening is here:
• How to Identify Your Ideal Customer Profile
About your host, Raj Khera:
Raj Khera is a past CEO and CMO of several SaaS businesses, growing them to successful multi-million dollar exits to public companies. He is a bestseller author on marketing and a Growth Advisor and Executive Leadership Coach to B2B SaaS companies. He is also the Publisher of MoreBusiness.com where his personal goal is to provide training, templates and resources to help 250 entrepreneurs become millionaires within 5 years of starting their business.
Raj is a prolific writer, bestselling author, and frequent guest on webinars and podcasts. He holds M.S. and B.S. degrees in electrical engineering from the University of Maryland, College Park. He also serves on the boards of several companies and nonprofits.
He divides his time between suburban Washington, D.C. and New York City. Raj's favorite activity is being a dad followed by playing the drums (you can see his drum set in the background of many of his videos).
Connect with Raj and please subscribe to the MoreBusiness podcast:
LinkedIn - Raj Khera (3x CEO, Executive Coach, and Publisher MoreBusiness.com)
/ rajkhera
Facebook:
/ morebusinesscom
MoreBusiness.com Podcasts and Free Templates:
https://morebusiness.com/podcasts/
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https://podcasts.apple.com/us/podcast...
Spotify:
https://open.spotify.com/show/66PsiMB...
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Youtube:
• The MoreBusiness.com Podcast
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https://anchor.fm/morebusiness
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https://iheart.com/podcast/107146378/
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