The Quick Fix for Bad Marketing Data That's Hurting Your ROI

The Quick Fix for Bad Marketing Data That’s Hurting Your ROI

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The Quick Fix for Bad Marketing Data That's Hurting Your ROI.
Bad data is the silent pain point of marketing ROI. In this episode of Gaining the Technology Leadership Edge, seasoned entrepreneur Jim Weldon shares how Prospect Desk is helping companies fix digital marketing’s biggest blind spot. Instead of chasing more traffic, Jim explains why the real key is audience quality, targeting precision, and smarter data use.

If you’ve ever wasted money on ads that don’t convert, or wondered why your funnel feels like a leaky bucket, this conversation will show you the shift from “more traffic” to “better data” — and how it transforms ROI.

👉 Don’t miss Jim’s insights on how Prospect Desk is turning anonymous traffic into qualified prospects while staying compliant with privacy laws.

Chapters:
0:00 – Intro: Jim Weldon’s Entrepreneurial Journey
1:20 – From SaaS Tools to Fixing Bad Data
3:15 – The Aha Moment: Audience Quality vs. Data Quantity
6:10 – What Bad Data Really Is (and Why It Hurts ROI)
10:00 – How Prospect Desk Transforms Site Visitors into Prospects
14:20 – The “Holy Crap” Client Moment: Too Much Data, Too Fast?
18:00 – Data, Compliance, and Staying Legal in a Tightening Landscape
22:30 – Why Fixing Bad Data Is the Most Important Problem Today
27:20 – Closing Thoughts + Where to Find Jim

V I D E O S T O W A T C H N E X T :

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