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What repositioning between Dream Yacht Charter and Navigare Yachting?
Автор: ActuNautique - Yachting Art
Загружено: 2025-12-18
Просмотров: 1612
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Three years ago, PPF and the Bénéteau Group acquired Dream Yacht Charter and Navigare Yachting, creating the world leader in sailing yacht charter, for both monohulls and catamarans. This acquisition led the group to consider a repositioning of each of the two brands, with the aim of differentiating them and expanding the market potential of both entities. Eco Yachting, the business-focused programme dedicated to the nautical and yachting industries, met with Marc Pedrol, Marketing and Communications Director for both companies, to explore the directions in which his teams are working on this strategic topic.
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