DAS 2017 | MTV - Archiving the History of Music Television

From MTV Unplugged, Total Request Live and Beavis & Butt-head , MTV’s Vault is a music and pop culture goldmine with universal resonance. Viacom embarked on a five year digitization project, with the aim of digitizing all the premium content from MTV and VH1 from the last 35 years. The footage tape library consists of production source tapes, master tapes and audio source tapes which will be transformed into a curated digital library. Much of the programming that airs on MTV Classic today came from this project, and the channel will continue to showcase vault content. This case study will present the steps that were taken in order for Viacom to support the digitization and preservation of these assets and look at the logistical, operational and technical strategies we employed to get us to where we are today. In addition, we’ll recognize our successes combined with project challenges both past and present.

Speakers: Jamie DiVenere, Senior Project Manager, Viacom Vault Project; Johanna Salazar, Vice President of Production Planning & Operations for the Content Managment & Production Technologies Group, Viacom Media Networks