Five Questions with Geoffrey Moss, MW

In this episode of Five Questions, host Billy Galanko sits down with Geoffrey Moss, MW, marketing strategist, DTC specialist, founder of Lithica Wine Marketing, and the mind behind his own wine label, Søren Wine, to explore the ideas shaping today’s wine industry.


Geoffrey shares how he helps wineries grow direct-to-consumer channels, the climate challenges facing the Okanagan Valley, the surprising magic of Baja California wines, why “organic but not certified” claims drive him crazy, and a recent vineyard hike in the Douro that reshaped his perspective. As both a Master of Wine and a producer himself through Søren Wine, Geoffrey brings an insider’s view from both the business and cellar sides of the industry.


What You’ll Learn

• How Geoffrey Moss approaches DTC sales, digital marketing, and wine club strategy
• The two biggest issues threatening the wine industry today
• Why the Okanagan and Baja California deserve more global attention
• The problem with “organic” claims, and what he wishes wineries would do instead
• What mouse taint is (and why he never wants to taste it again)
• How a hike through Portugal’s Douro Valley vineyards reshaped his understanding of the region
• A powerful recent wine experience that renewed his optimism

Episode Chapters


00:00 – Introduction to Vent Wine Podcast
00:19 – Welcome to Five Questions
00:44 – Meet Geoffrey Moss
00:53 – Geoffrey’s Role in the Wine Industry
01:28 – Key Issues in the Wine World
03:10 – Underrated Wine Regions
05:35 – Wine Trends Geoffrey Dislikes
09:02 – Memorable Wine Experiences
10:49 – Conclusion and Farewell


The Vint Wine Podcast is hosted and produced by Billy Galanko. For more content follow Billy on Instagram @BillyGalanko_wine_nerd and for partnerships and collaborations please email [email protected].


Cheers!