Fragrance, Memories and Reinvention with Michael Edwards

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Dubbed "The perfume expert's expert" by Evelyn Lauder, Michael has been an innovator, educator and passionate advocate of the fragrance industry for over 30 years. Working closely with perfumers and fragrance developers, Michael travels the world to record fragrance history with independence and impartiality; with integrity and accuracy. Michael's work remains a universally embraced source of fragrance classification through the invention of the Fragrance Wheel, an essential tool for fragrance houses and retailers.

Having known and admired Michael for over 20 years, I wanted to share his profound knowledge of fragrance and scent in the context of self expression, style and why the perfume we choose to wear places an indelible mark in our memory.

In this conversation, we explore the original fragrance powerhouses, the science of selecting scent and how perfumers work with this information to create fragrances, the evolution of fragrance development and how the reimagination of classics and globalisation has spawned the rise of niche fragrance houses.

In the spirit of exploring all things ageless and my love of perfumes, there really is no better place to start a personal reinvention than an olfactive walk through our memories and selecting a new fragrance to take us into our future.

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Chapters:
00:00 Legacy of Michael Edwards
02:31 Handful of fragrances that stood the test of time
05:25 Journey of discovering fragrances
06:52 What makes the American fragrance houses special

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