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How to Make Expensive Items Sell Themselves
Автор: HP Marketing World
Загружено: 2025-11-14
Просмотров: 9
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Why does adding a third option make people buy the pricier one?
In this short video, we explore the decoy effect — a powerful pricing strategy that makes mid-tier products feel like the smartest choice. Using a simple restaurant example, you’ll learn how perception, not price, drives decision-making.
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