Turn Your Business Into a Multimillion-Dollar Brand

From Cupcakes to Global Empire: This is Magnolia Bakery’s Story.
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Magnolia Bakery has transcended its status as an iconic New York bakery to become a global dessert empire, bringing its famous cupcakes and banana pudding to fans worldwide. Despite its direct to consumer, retail, and international expansion, the bakery has managed to retain its charming, small-bakery feel while welcoming new fans.

In this episode, we dive into Magnolia Bakery's growth strategies with Adam Davis, the former Senior Marketing Manager. Learn how the bakery has launched new sales channels, optimized its online shopping experience, and mastered the art of customer retention and brand loyalty. Don't miss out on these secret recipes for marketing success.


►Want to have a treat from Magnolia Bakery?
Check out their store: https://utm.io/uhvZt

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Here’s what we will cover in this interview:

0:00 Intro
00:55 Maintaining brand identity while scaling
2:40 What an omnichannel approach looks like
4:49 Tools to improve any Shopify store
7:17 The key to balancing growth with production planning
9:00 Best practices for implementing customer feedback
11:01 The do’s and don’ts for rebranding
14:00 How to learn from AB testing
15:22 How to forecast your marketing calendar strategically
18:49 Steps for capitalizing on viral social media moments
25:55 Tips for customer outreach
31:11 When is the right time to innovate?



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