How Ethics Shapes Company Culture with Yonason Goldson | Country Club Conversations

Yonason Goldson, a globally recognized thought leader on ethics, leadership, and culture, joins Raj to share insights from his remarkable journey. Yonason is a TEDx speaker, former hitchhiker, world traveler, and author of seven books, regularly contributing to Fast Company and having been featured in Forbes, Newsweek, and the Washington Post. His distinctive blend of ancient wisdom and modern business ethics positions him uniquely to advise organizations worldwide.
Throughout the episode, Yonason and Raj explore the foundations of ethical decision-making, emphasizing why compliance alone isn't enough—true ethics require a mindful approach rooted in empathy, humility, and trustworthiness. Yonason shares actionable strategies, including his "ETHICS" acronym for leadership and the "Four Muses" for ethical decision-making, providing powerful tools to cultivate ethical leadership, strengthen organizational culture, and drive sustainable success.
Connect with the Host: Twitter: ⁠twitter.com/ItsRajTut⁠
LinkedIn: ⁠  / rajtut  
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Connect with the Guest:
LinkedIn:   / yonason-goldson  
Website: YonasonGoldson.com
Substack: yonasongoldson.substack.com


00:00 Introduction to Ethics and Compliance


00:37 Yonason Goldson's Background & Accomplishments


02:25 Early Life & Growing Up in California


05:26 Life-Changing Hitchhiking Journey


09:14 Exploring the World & Finding Roots in Israel


12:30 Discovering Ethical Foundations in Judaism


17:13 Ethics as the Bedrock of Jewish Teachings


18:25 Compliance vs. True Ethical Leadership


20:12 ETHICS Acronym Explained


24:01 Practical Steps to Develop Ethical Traits


26:59 Influence of Jewish Cultural Teachings


32:05 Bringing Ancient Wisdom into Modern Business


34:33 The Four Muses of Ethical Decision-Making


38:10 The Importance of Stepping Out of Comfort Zones


39:36 Ethics, Trust, and Relationship-Building


41:59 Immediate Steps to Improve Company Ethics


44:58 Core Values: Theory vs. Practice


54:33 Avoiding Binary Thinking & Embracing Complexity


57:57 Defining "Home" and Choosing Where to Live


01:02:02 The Importance of Community & Belonging


01:07:20 Yonason's Final Advice on Listening and Growth


#EthicalLeadership #YonasonGoldson #BusinessEthics #CorporateCulture #LeadershipDevelopment #GrowthMindset #DecisionMaking #CoreValues #CommunityBuilding #ThoughtLeadership




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