Marketing RIO: How to Tie Marketing to Revenue with Marketo

Join us at Adobe Summit 2020! https://summit.adobe.com/na/

It’s the question marketers consistently receive from the C-suite: How are your marketing efforts impacting revenue? Are you aligned with the CFO and CRO? It’s a challenge all marketers face, whether it’s due to restrictive tools that only support single touch or linear models or a lack of holistic views of all channel contributions to revenue. In this Adobe SUMMIT 2019 session, we’ll show you how to use Marketo to measure every touchpoint in the buyer journey and accurately identify which channels and campaigns deliver the most revenue and highest ROI.

Learn more about how Marketo leverages Bizible’s sophisticated every-touch attribution model to handle and reveal the complexity of today’s B2B buyer journey here: https://www.adobe.com/marketing/exper...

SPEAKERS
Mervyn Alamgir, Sr. Director, Demand Generation, TIBCO
Jordan Con, Product Marketing Manager, Adobe
Brewster Stanislaw, Head of Product and Strategy, Adobe

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Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://adobe.ly/2EwYfTW

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