How Empathy Bridges the Tech-Business Gap

In this episode of Curve Ahead, host Brian Wiles talks with Jesse Daniels, VP of Engineering at SportsDigita, about how technical empathy drives better business outcomes in their presentation platform business.

Jesse shares insights from his 9+ years leading the engineering team that transformed their DigiDAC platform from a sports-focused tool to a versatile presentation engine serving multiple industries. Discover how understanding the "why" behind client requests leads to better solutions, and why designing in layers creates the perfect balance between standardization and customization.

KEY INSIGHTS:
Why empathy is essential when communicating technical concepts
How to differentiate between problems and solutions in client requests
The power of layered architecture in accommodating custom needs
Using analytics and AI to gain presentation insights
DigiX Live: Transforming virtual sales meetings through real-time engagement

TIMESTAMPS:
0:05 - Introduction to Jesse and SportsDigita
0:21 - The technical turnaround journey
2:22 - Technical empathy explained
3:10 - Problem vs. solution approach
7:05 - Designing systems in layers like Lego pieces
8:37 - DigiDAC platform overview
9:51 - Evolution from sports industry focus
13:11 - Creating a flexible integration architecture
16:52 - AI integration challenges and opportunities
22:14 - DigiX Live: Virtual meeting innovation

This episode is sponsored by Autozy, the podcasting agency helping amplify your brand's voice.

Connect with Jesse:
SportsDigita: https://www.thedigideck.com/