What is a reasoning model in AI, and how do I use it in business?

Hey Charlie, I keep hearing about 'reasoning models'

but I have no idea what that means and how I should use them!

With the launch of DeepSeek-R1, Gemini Flash Thinking Experimental and OpenAI's o3,

now is the time for senior business leaders to wrap their heads around reasoning models and their potential for strategic decisions about where to play and how to win.

In this 8 minute video I give you the beginner's guide:

✅ How is a reasoning model different to a normal chat model
✅ What types of tasks is a reasoning model good at
✅ What business challenges could be a good fit for a reasoning model
✅ How to draft your prompt for a reasoning model

In short - imagine the type of strategic questions you might take to a management consulting firm,

Those are the types of challenges reasoning models are great at.

(and probably what the graduates at your management consulting firm are using to provide you with answers anyway!)