Rethinking Economics | Kees Klomp, Activist Researcher & Uneconomist | GIFLondon 2024

Kees Klomp delivers a compelling reality check on the urgent need to rethink our economic system. Introducing the concept of “existential economics,” he argues that climate change, biodiversity loss, and pollution are not just environmental crises - they are economic ones. Kees explores how economic models built on outdated values are driving planetary destruction, and why shifting our collective story is essential to creating change. By turning business into a tool for meaningful impact, and training students to become change agents, he proposes a bold new future for education, economics, and the planet.

Key Topics Explored:
Existential Economics: Why sustainability must be built into economic systems.
The Planetary Boundaries Crisis: Understanding the impact on business and GDP.
Systemic Change Through Storytelling: How narratives shape economies.
The Role of Education: Turning business students into change makers.
Business as a Tool: Using commerce and finance to solve real-world issues.

Global Innovation Forum is one of the most respected global events on innovation, creativity, design and entrepreneurship. It gathers a limited number of professionals from some of the leading companies worldwide and provides a well-balanced mixture of presentations, discussions, workshops and interactive activities. The event is the perfect platform for pure knowledge sharing and establishing new important contacts with like-minded professionals.

Full event info on http://www.giflondon.com