The Creator Crisis That Took Down YouTuber Vanessa Lau (and it's more common than you think)

Check out this video next where I discuss the algorithm struggles of beauty YouTuber with over 600k subscribers Glam Girl Gabi!    • Beauty Influencer Spills YouTube's Dirty S...  

Here is Vanessa's channel and the video where she discussed her return to YouTube and why she left her business! • I built a 7-figure creator business and quit. Here’s why. -    • I built a 7-figure creator business and qu...  

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Vanessa Lau grew on YouTube by posting content about growing on social media, especially Instagram. Vanessa built a multi-seven figure business, and had a loyal audience surrounding her topic, but she decided to close everything down and re-brand herself. In today's video, I am taking a look at Vanessa Lau's journey, how she grew on YouTube, and how you can apply her lessons and experience to your own YouTube growth journey!

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👀 Here are some other videos you might enjoy:
• How Leila Hormozi Reinvented Her YouTube Brand—Without Starting Over -    • How Leila Hormozi Reinvented Her YouTube B...  
• Most Creators Look Cringe On Camera (Here’s Why) -    • Most Creators Look Cringe On Camera (Here’...  
• What's going on with Anna Bey and her YouTube channel?? -    • What's going on with Anna Bey and her YouT...  

00:00 Vanessa Lau
02:25 Vanessa Lau Success - Lesson 1
10:18 Vanessa Lau Success - Lesson 2
13:50 Vanessa Lau Success - Lesson 3
17:54 Key Takeaways from Vanessa Lau

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🎥 Videos Mentioned:
• The Personal Brand Shift EVERY Creator Needs in 2025 -    • The Personal Brand Shift EVERY Creator Nee...  
• Pivoting is hard and this is how I REALLY feel. -    • Pivoting is hard and this is how I REALLY ...  
• Starting Over at 31. Could This Pivot Cost Me Everything? -    • Starting Over at 31. Could This Pivot Cost...  
• I sold over $8M as an ex-course creator and quit. Here’s 9 things I wish I’d known. -    • I sold over $8M as an ex-course creator an...  
• Last week I canceled $200,000 worth of sponsorships. Here's why. -    • Last week I canceled $200,000 worth of spo...  
• I built a 7-figure creator business and quit. Here’s why. -    • I built a 7-figure creator business and qu...  
• lets talk about feeling trapped by a niche and how to get unstuck, creator to creator. -    • lets talk about feeling trapped by a niche...  

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👩🏻 Who is Erika Vieira?

My name is Erika Vieira I am a YouTube channel producer, strategist and coach for 8+ years. I have produced dozens of YouTube channels and coached over 1,500 female entrepreneurs and creatives. My mission is to help high achieving women grow YouTube following to leverage for more impact, income and influence.

Follow me on Instagram:
  / youryoutubecoach  

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**Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast and channel at no extra cost.

🎵Music Credit:
'Ascension' by Scott Buckley - released under CC-BY 4.0. www.scottbuckley.com.au
'Childhood' by Scott Buckley - released under CC-BY 4.0. www.scottbuckley.com.au
'The Climb' by Scott Buckley - released under CC-BY 4.0. www.scottbuckley.com.au
'This Too Shall Pass' by Scott Buckley - released under CC-BY 4.0. www.scottbuckley.com.au
'Chasing Daylight' by Scott Buckley - released under CC-BY 4.0. www.scottbuckley.com.au
‘Amberlight’ by Scott Buckley – released under CC-BY 4.0. www.scottbuckley.com.au
‘Winter Waltz’ by Scott Buckley – released under CC-BY 4.0. www.scottbuckley.com.au
‘Meanwhile’ by Scott Buckley – released under CC-BY 4.0. www.scottbuckley.com.au
‘Effervescence’ by Scott Buckley – released under CC-BY 4.0. www.scottbuckley.com.au