Franchise Growth & Innovation: LIVE From Beyond Activ With Bryan O'Rourke

This week, on the Fitness + Technology podcast, Bryan O’Rourke shares his presentation live from Beyond Active in New York. Beyond Activ is a leadership, investment, and business development event for owners, managers, and investors of health, wellness, fitness, and hospitality brands. Bryan was invited to present and host a panel on franchise innovation and growth with Emily Seaman, Head of Marketing from Momence, Bradford Smith, Chief Development Officer from PureGym, Eric Keller, VP of Support at Self Esteem Brands, and Justin Vartanian, Senior VP of International Division at Planet Fitness.

You can access Bryan's presentation deck here: https://drive.google.com/file/d/1vSI7...

One Powerful Quote:

9:45: “What this leads to inevitably for all firms and franchising is the balancing of humanizing their brands while futurizing their organizations.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:42: Bryan kicks off his presentation with the five leading trends influencing the industry.

12:04: Bryan asks the panel regarding growth strategy for franchising.

16:14: Bryan asks the panel about growth focus by geography, demographics, franchisees, or mergers/acquisitions.

19:35: Bryan asks the panel about leveraging technology to enhance franchise operations.

27:00: Bryan asks the panel about the challenge in executing innovation.

28:33: Bryan asks the panel about brand consistency and localization challenges for international brands.

32:59: Bryan asks the panel about low performing franchisees.

38:15: Bryan asks the panel about franchise saturation in the marketplace.

42:36: Bryan asks the panel about their personal slogans to business and life.

44:31: Bryan and the panel answer questions from the audience.

Bullet List of Resources:

https://momence.com/

https://www.puregym.com/

https://www.sebrands.com/

https://www.planetfitness.com/

Guest Contact Information:

  / emily-seaman  

  / bradfordsmithfranchise  

  / eric-keller-cfe-6638a28  

  / justinvartanian  

https://www.bryankorourke.com/

  / bryankorourke  

http://www.fittechcouncil.org/

   / bko61163