Loudness Wars, Part 1 - Thomas Lund

Thomas Lund points out the pitfalls of data reduction, digital audio processing and sample peak metering in contemporary music production, distribution and playback - often exemplified by so-called hyperpop productions, a controversial trend characterized by obnoxious loudness and extremely narrow dynamics. Conversely, Lund also demonstrates the advantages of adopting loudness metering standards like EBU R128 to counteract such symptoms and deliver lively dynamics and consistent loudness levels regardless of genre, production method and distribution formats.

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About Thomas Lund
Thomas Lund has studied medicine, specializing in perception, has written more than 30 scientific papers on topics such as audio loudness, spatialization and distortion, and has worked with organizations like AES, ITU and EBU on international audio production and broadcast standardization. Lund has worked with high definition audio at TC Electronic for 15 years, and holds position as HD development manager.

About 'Rome Calling - Audio Seminar of The Year'
TC Electronic has gathered some of the industry's most influential speakers in order to cover, from a multitude of angles, the radical changes now taking place in production and distribution of broadcast, film and music as a consequence of the new ITU and EBU standards and recommendations. The seminars focus strictly on technology rather than specific products.
http://www.tcelectronic.com/rome