Why the Best in Business Have Almost No Competition

Men’s tennis is entering another era of extreme dominance, and the numbers are hard to believe. For decades, Federer, Nadal, and Djokovic controlled the sport. Now, Jannik Sinner and Carlos Alcaraz are doing something similar, and possibly even more extreme.

This breakdown explains what’s happening in tennis and why it matters for business. When you reach an elite level, your competition gets dramatically smaller. Average, good, and even great players are forced to compete with each other, while the elite mostly compete with one or two peers. That same dynamic plays out in business, commercial real estate, and entrepreneurship.

Being elite isn’t easy. It requires focus, sacrifice, and long-term discipline. But if you get there, you build a moat that can last for decades. The alternative is competing with everyone forever and constantly fighting for scraps.

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Chapters
0:00 — Tennis and business
0:18 — What's going on in the tennis world?
2:01 — A new era of dominance
4:29 — What does this have to do with business?
5:24 — Who would you rather compete with?
7:39 — What do you want your hard to be?

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Thank you for checking out the channel. If you want to learn more about commercial real estate, you’re in the right place.

I’m Brandon Avedikian, founder of Aspire Commercial, a full service commercial real estate brokerage and property management firm based in Houston, Texas.

I started Aspire in 2023 to build a modern commercial real estate firm that uses content, social media, and technology to reach the right audience and deliver better service than clients thought possible.

Since then, we’ve grown to 25+ team members across several countries. We help:
• Investors keep buildings full, manage more efficiently, find new deals, and sell when the time is right
• Business owners make smart leasing and purchase decisions so they can focus on running their companies

Everything I share here comes from the trenches. Real lessons. Real insights. Real results.

Here’s to building for the long term.
– Brandon