Is Turo Worth It in 2025? Canada Small-Market Guide: Cash Strategy, Insurance, ROI & Expectations?

Thanks for stopping by! I’m a two-car Turo host in Southern Ontario (Mitsubishi Outlander + newly added Hyundai Genesis sedan). In this video, I break down whether Turo is worth it in 2025—specifically for small markets like Atwood/Listowel/Kitchener-Waterloo—covering cash-car vs. financing, insurance realities, expected earnings, and how I balance Turo with a full-time job.

What you’ll learn:

Small-Market Math (Canada): Realistic monthly gross in a niche area, seasonality, and setting expectations.

Cash-Car Strategy: Why I target lower depreciation, avoid high interest, and keep a maintenance slush fund.

Insurance & Risk: Ontario-specific considerations and why I choose “bread-and-butter” sedans/SUVs over high-risk models.

ROI Targets: My baseline vs. stretch goals, and how adding cars (up to 4) can improve shop rates and parts pricing.

Operations for Busy People: Scheduling around a full-time job, simple processes, and beginner-friendly workflows.

Lead Gen Beyond Turo: Cards at shops, body shops overflow, and local word-of-mouth in small communities.

Why this perspective helps: Most “Turo rich quick” content ignores Canadian pricing, rust-belt realities, and small-town demand. This is a practical guide from someone actually running a tiny fleet and sharing numbers, trade-offs, and mindset.

⏱️ Chapters

00:00 Intro & channel update
00:45 Is Turo worth it in 2025 (Canada focus)
02:10 Cash-car vs. financing (pros/cons)
03:30 Ontario insurance + risk management
04:40 Earnings ranges & realistic ROI goals
06:05 Scaling from 2 cars → 4 cars (economies of scale)
07:10 Small-market marketing (outside Turo)
08:10 Final thoughts & what I’m filming next

🔧 Current Fleet

Mitsubishi Outlander (year-round workhorse)

2013 Hyundai Genesis (new addition—clean-up, minor upgrades, then listed)

💬 Your turn

Hosting in Southern Ontario (or a small U.S. town)? What keeps your calendar full—pricing, delivery radius, or local partnerships? Drop tips/questions below and I’ll cover them in my weekly live sessions.

👍 If this helped

Please Like & Subscribe—I post Turo how-tos, maintenance/repair basics, cash-car buys, and transparent updates as I grow to four cars.