‘Nike’s Back’: How Its New CEO Plans to Reassert the Brand’s Dominance

In this exclusive interview with Fortune, Nike's newly appointed CEO Elliott Hill shares his vision for the iconic sportswear brand's future. From intern to chief executive, Hill's 30+ year journey at Nike has given him unique insights into the company's DNA. He discusses his plans to refocus on Nike's core strengths, emphasizing sports and athlete partnerships while addressing recent challenges in sales and market positioning. Hill outlines strategies to balance direct-to-consumer sales with wholesale partnerships, reduce promotional pricing, and drive innovation in key categories like running and basketball. With a commitment to authenticity and a deep understanding of Nike's heritage, Hill aims to lead the company back to its roots while pushing forward into a new era of growth and innovation.

#nike #leadership #ceo

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