The ITAM Comeback: From Clunky to Clever | HEAD IN THE CLOUD

In this episode, we’re joined by Neil Duffy, Solutions Account Executive at Certero, to dive into the evolving world of IT Asset Management (ITAM), and why it’s making a major comeback. Once seen as a box-ticking chore, ITAM is now a strategic powerhouse for visibility, security, and serious cost savings.

Neil shares how ITAM has shifted from spreadsheets to automation, and why 30% of hardware going untracked isn’t just inefficient - it’s a risk. We explore how ITAM supports everything from Windows 11 refreshes and audit readiness to lifecycle planning and regulatory compliance.

Whether you’re struggling with asset visibility or wondering how ITAM fits into modern FinOps and security practices, this episode offers smart insights, relatable stories, and plenty of lightbulb moments.