ASAS Dairy (East Africa) Superbrands TV Brand Video

ASAS Dairy is a Superbrand

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In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand.

ASAS Dairies Ltd. is a Superbrand.

ASAS Dairies Ltd is a market leader, producing the highest quality Dairy Products and Animal Feed through its vast network across East and Central Africa.

The ASAS Group of Companies is one of the oldest and largest business groups in Tanzania. Established in 1936 as A. S. ABRI Transporters, the company’s services expanded greatly over time, and ASAS was formed in 1978 as a group of companies that went beyond transportation and cargo services.

ASAS products are targeted towards mass consumer markets primarily in East and Central Africa catering to the specific needs of all types of consumers. The company produces premium quality products together with affordable high-quality products in a variety of sizes and packaging to meets the needs of all consumers.

ASAS Dairies' high quality products include Fresh milk, UHT milk, Yoghurt, Mtindi (cultured sour milk), Cheese, Butter, Ghee, plus Animal feeds including Range cubes and Dairy cubes.

Looking ahead, ASAS is developing a milk powder product and a line of natural fruit juices, and has invested in a new blowing mould machine with the latest technology for yoghurt packaging, which will increase production capacity and enhance product quality.

ASAS has created a strong reputation and loyal customer following, which plays a significant role in promoting its products and services. The slogans, “The Taste of Tanzania” and “Excellence in All We Do,” convey the company’s commitment to serve its customers in the best way possible.

ASAS promotes its products through radio, television, and social media, which is a strong promotional tool for interacting with consumers. “Point of Sale” promotions and exhibitions also engage both valued and potential customers.

ASAS currently holds ISO 14001:2015 EMS and ISO 45001:2018 OH&S certifications and is in the final stages of implementing the FSSC 22000 standard. The company’s guarantee of quality and safety has enabled the ASAS brand to build a solid reputation among consumers.

ASAS is fully committed to continue enhancing the brand’s reputation by producing safe, high-quality products and services, and to maintain the consumer’s confidence in their portfolio through the development of food safety systems adhering to ISO standards and best practices.

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