Next Buyer Analysis: New Real Estate Trend Driven by Sustainability

During Europe GRI 2025, Vincent Bryant, Co-Founder & CEO of Deepki, provides a powerful look at the evolution of sustainability in the real estate sector. He explains how the industry is moving past regulation and embracing a new reality where ESG is a core financial topic directly linked to a property's value.

Vincent reveals a new trend he calls "Next Buyer Analysis" (NBA), where investors are using sustainability data as leverage in transactions, compelling sellers to be more prepared.

He also discusses the vital role of technology in this shift. As a company that is both "climate and AI," Deepki leverages AI to tackle data collection challenges and unlock hidden value.

Interview Highlights:
The new trend of "Next Buyer Analysis" and its impact on real estate transactions.
How sustainability has transitioned from a regulatory topic to a financial one.
The role of AI in overcoming data collection challenges
Practical examples of AI-driven virtual energy audits and "AI agents"
Which property sectors are leading the sustainability agenda.

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