Ep. 29 - SEO in the AI World with Victor Pan | Developers:After Dark

🚨 SEO is changing fast—and AI might just be your new worst enemy or your best ally. HubSpot SEO expert Victor Pan joins us to break it all down for developers.

In this episode of Developers After Dark, Victor Pan (SEO at HubSpot) sits down with Nick, AJ, and Dennis to talk about the evolving world of SEO and AI, what HubSpot developers need to know, and how technical SEO is becoming more important than ever.

From the rise of Search Agent Optimization to the new challenges of structured data and LLMs, this episode is a must-watch for content creators, marketers, and devs trying to stay ahead of the curve.

⏰ Chapters:
00:00 – Intro & AI Overlords
03:00 – Meet Victor Pan
06:00 – What Does an SEO Really Do?
12:30 – Traditional SEO vs. AI SEO
20:00 – Cloudflare, Crawlers & Monetization
28:00 – The Rise of Agent Browsers
35:00 – Content Creators & Brand Strategy
42:00 – Structured Data & Hallucinations
48:00 – How Do We Measure SEO Now?
54:00 – Where Is This All Headed?
1:01:00 – How to Learn Modern SEO
1:04:00 – Final Thoughts & Optimism

📚 Resources:
Victor Pan on LinkedIn:   / victorpan  

SEOFOMO Newsletter: https://seofomo.co

HubSpot SEO Academy: https://academy.hubspot.com

Dharmesh’s “Search Agent Optimization” Post: [find on LinkedIn]

🔖 Hashtags:
#HubSpotDevelopers #AISEO #TechnicalSEO #SearchAgentOptimization #DevelopersAfterDark

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Check out the Developers:after Dark website at devsafterdarkpod.com

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