Turning a pain into a game - Gamification for good.

Will Jackson is an experienced Managing Director with an MBA from Durham University. He has a background in Product Design and Innovation, Art Direction, User Experience, Interaction Design and Gamification. Will is a fellow of The Packard Foundation social venture program 'A Million Realities’, and the Allia Future20 program. Will was a member of the Cambridge Social Ventures at Cambridge University’s Judge Business School in 2017, was winner of Allia Serious Impact Entrepreneur 2017 and was a winner of Unltd’s Big Venture Challenge in 2016. Currently, Will believes that gamification can literally save lives.

Will Jackson media:
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https://play.physio/
Arek and team Gamehill on social Media:
http://www.thegamehill.com/
https://www.westhill.pl/
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  / gamehill-gamified-learning-platform  
   / @gamehill-gamifiedlearningp6960  
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  / westhillconsulting  

Ok, hello everyone.
We are at the Gamification Europe, this year in Berlin, Germany.
And we have with us no one else but Will Jackson.
Hello!
Hello, Arek.
Delighted to be here.
Yeah, and I'm delighted to be able to talk to you, because you've just given a speech of the day, I guess, really.
Wow, thank you.
Yes.
Because that's what we talked between us listening to your speech.
That's what the gamification was invented for, what you are doing.
But let's keep it a little bit of a secret before we go into the details, ok, what you do?
Ok.
So if you could start by telling us your story.
What's your story?
My story of how I got into gamification or...?
Yes, why are you here?
Why am I here?
So I'm here because I want to share the story of Playphysio, which is something that's kinda about because of my situation at home.
And something that I started as a side project, really.
And then it grew, because I saw the potential of what gamification could do for my family and then for other families.
Ok.
So it was really about...
It works at home really well for other people.
It does work for the people.
Now we need to get it to as many people as possible.
I've just read a book saying that the best way to create a product is to create something for yourself.
Something that you really need, because you understand the user the best.
And you've created such product.
Though, I can only agree.
Yes.
I think that when you have lived experience with something, that's obviously a strong motivation, of course.
And it does give you insight that perhaps an external person might not have those insights.
But also you have to be careful if you feel that you've reached the solution.
Maybe that's just your solution and it maybe doesn't work for anybody else.
Sure.
So you have to be quite careful and quite realistic and pragmatic as well, I think.
Ok.
So I think we can now try to understand better what story... what your family story led you to this invention?
Ok, so my eldest daughter has a respiratory disease called cystic fibrosis.
Ok.
Which is an inherited disease.
And it came as a complete shock to myself and my wife, that my daugher have this condition.
We had never had any history of it, we didn't even know what it was.
So the basic problem is that she has to do really time consuming, teadious respiratory physiotherapy, which is blowing into a device many times a day.
In fact, a 180 times a day when she was age 6 years old, was what we would have to do twice a day.
So anybody with children knows that it's difficult to get your kids to do boring things like brush their teeth or clean their bedroom.
When it's a medical problem, you're very, very keen that your child should do it correctly, obviously.
And if they didn't do it, you would feel very guilty as a parent, you hadn't done your best for your child.






..... Full transcript at www.thegamehill.com