Overneath Behind the Scenes: Zeiss | 100 Years in the US

Behind the Scenes | ZEISS | 100 Years in the US

Go behind the scenes with the Overneath Creative team on the production of ZEISS | 100 Years in the US, the primary campaign film celebrating a century of ZEISS innovation in the United States.

This behind-the-scenes look captures the scope of the project—from virtual production at Golden Hour Virtual Production Studio in Grand Rapids to filming at the ZEISS Innovation Center in California. The team blended archival material, period environments, and modern virtual production techniques to help tell a story that looks forward as much as it looks back.

You’ll see a mix of real-world locations, historically inspired wardrobe and vehicles, and a science lab environment brought to life on the Volume—alongside real ZEISS staff doing the work that continues to shape the future.

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Credits

Director, Editor & Sound Design: Drew Raklovits
Creative Development: Brian Wrensen
Writer: Ann Jonas
Agency: The Mixx
Producer: Emma France
Executive Producer / Additional Music Production & Audio Mastering: Gordon van Gent
1st Assistant Director: Sarah Kutchinski
Director of Photography: Reid Petro
1st Assistant Camera: Emily Cameron
Gaffer (MI): Vinny Walsh
Key Grip (MI): Scott Anderson
Gaffer (CA): Aleksandra Sieger
Key Grip (CA): Patrick Walsh
DIT / Slate: Gabriel Walker
Set Stylists: Mad Props GR (Erika Rene, Steph Fulks)
Hair, Makeup & Wardrobe: Angie Miller
Talent Provided By: Unique Models & Talent
Photographer (MI): Lori Gottschling
Photographer (CA): Landon Lacey
BTS / PA: Zachary Noonan
Virtual Art Department: Cart + Horse (Kris Bargen, Dan Maurer)
Virtual Production Studio: Golden Hour at IDEOLOGY Productions
Golden Hour Studio Producer: Ben Wilke
Virtual Production Supervisor: Andrew Smith
Unreal Engine Artist: Jarod Jordan
Colorist: Brian Strombeck